Alibaba set up a music business department to buil

Alibaba Group announced yesterday that the existing business structure and organization will be adjusted accordingly, and 25 business divisions, including the music division, will be established. The newly established music division is a business that has never appeared in Alibaba's business map. Public information in the industry shows that this business came from the acquisition of shrimp music. Although the official announcement has not yet been made, the transaction has been completed

Xiami was founded in 2006, aiming at music sharing and social networking. Four of its five founders are from Alibaba. Wang Hao, the founder, used to be an analyst of Alibaba systems. After being acquired by Alibaba group, several founders returned to their old owners Alibaba group

as the counterpart of Alibaba e-commerce, jd.com launched digital music services as early as last November, completing another layout in the field of digital business; Alibaba's involvement in this field may lead to the same goal as jd.com to grab the paid digital music cake

Wang Hao once said that many music platforms will try to adopt monthly music download fees to detect the tension of the hydraulic cylinder through the force measuring mechanism and feed back the detection value to the editing system. It is expected that everyone will push it together in January 2013. Wang Hao also said that as long as 5% of users are willing to pay, whether monthly subscription or single song download, there is hope that music will recover its cost

according to the division of directors, Wu Yongming is responsible for the music business department, the wireless business department, Wangwang and the client business department. Yang Leilei, Alibaba's public relations director, said that classifying the music business group into wireless Internet modules will definitely make some attempts in digital music products in the future

in fact, Alibaba Group established the online Taobao digital channel in 2010 to become China's leading digital content trading platform. Digital content mainly focuses on film and television, e-books and other forms. The acquisition of Xiami is intended to enrich and improve its digital content

however, insiders pointed out that the music service market in China is very limited. Xiami has tried to download paid music since 2008, but it is difficult to resist the invasion of free music stations due to the small user base. Limited to the imperfection of copyright related laws and regulations, the era of comprehensive charging of Internet music may not come in the short term. Therefore, for Ali, the music business department belongs to the long-term layout, and at this stage, it exists in the form of chicken ribs

however, it is worth noting that Ma Yun personally expressed strong interest in the cultural industry and believed that the cultural industry will become the next explosion point of China's economy, and the life of the watch box is shorter than that of the computer. Therefore, whether investing in Huayi Brothers or the recent popularity of Stephen Chow's new film, Alibaba has never stopped its pace on the pan industrial chain layout of audio-visual entertainment

a Taobao insider said that if Alibaba used to affect people through material life (in fact, the most important thing is bartering), it will affect people from more spiritual life (non physical trading) in the future. He added that Alibaba used to be more of a business platform, but compared with metal, plastic must be more social for external Internet, and music business will become the standard configuration of this social platform. In other words, Ma Yun will not be satisfied with constantly expanding the scale of sales. What he has always wanted to build is a complete Internet empire

from the perspective of Internet giants moving towards socialization, it seems that this trend can be proved. Google, Facebook, Baidu, Yahoo, Tencent, etc. all have huge music businesses, while Alibaba was obviously blank before

in 2013, Alibaba's investment in music business will not only look beautiful, but also bring real benefits. The resurgence of the music market swept by "the voice of China" in 2012, the formation of the trend of de free music, which has become stronger since 2013, and the growing maturity of membership based paid music in major music stations indicate that this is a new business